Shout about your achievements! Use your award on all corporate literature and advertising, on your website and in your newsletters. Use it as a tool for your business pitches and include it on all quotes and customer correspondence.
Credibility. Winning or being shortlisted as a finalist, often acts as a third party endorsement for your business, giving customers increased piece of mind before you have even started working for them.
Free PR. Winning an award gives you an opportunity to tell your colleagues, clients and industry peers what a great job you have done. Send news of your award to local and national media and reach audiences you haven’t spoken with before, leading to more customers.
Recruitment. The best employees want to work for the best employer. I think we would all like to work for an award winning business, wouldn’t you?
Competitive edge. When a potential client or investor is comparing you to your competitors, a business award could just give you the edge, instead of having to reduce your prices and lose money.
Remember your achievements. The application process provides an opportunity to reflect on your successes. Often you will be so busy working on your business that you forget to stop and think about what you have achieved, how you managed, and where you want to go from here.
You are simply the best. Winning an award, and even being short-listed as a finalist, helps to demonstrate that you are an expert in your field, which can in turn open up new opportunities such as speaking at events, features in local media
Networking opportunity. Attending an awards dinner give you the opportunity to network with other business leaders, and even competitors. It’s good to know how others are doing, and of course it is even better if you can tell that that you recently won an award!
Increased team morale. Winning an award definitely boosts team morale, and really gives them a sense of pride, ownership and purpose.
The award itself! You win an amazing trophy to proudly show off to friends, family, neighbours, strangers, the dog……